Identity Projects // Gronhaus

Gronhaus

Introduced by American Recreation Products in 2000, Grönhaus is a line of portable residential greenhouses designed to compete with the more expensive and traditional greenhouses.

The color choices were obvious, considering the product. The serif typeface seemed to be more European, an image that the client wanted to project. Additional responsibilities included photo direction for the product line's marketing materials, and being one of a 3-person team to design/conceptualize the product promotion and name the entire product line. Designed with Deanna Kuhlmann Leavitt at Oliver Kuhlmann, Inc.