about | contact
|
about | contact |
|
|
|||
|
|
|
|
|
||
|
|
|||||
Eddie Bauer for Target, camping & recreation equipment
As a member of the 6-person design team at Oliver Kuhlmann, my charge was also to logically categorize an array of products ranging from tents to rain ponchos to cast iron cooksets. Ultimately, I broke down the comprehensive list of products by determining the active verb that best fit the product's purpose: rest (sleeping bags, airbeds, etc.), shelter (tents, canopy, etc.), accessorize (cookware, lanterns, etc.), relax (camping furniture, etc.), cover (raingear, etc.), carry (packs, etc.) and store (foot locker, etc.). This was paired with gorgeous photos of nature and clean typography to develop a smart, elegant line of award-winning rugged gear packaging. Designed at Oliver Kuhlmann.
Roles: Brand developer, production
photos, courtesy Kuhlmann Leavitt, Inc.
Copyright ©2006, Tamady. All rights reserved. Last modified,