Print Projects // 2005 Architecture Lecture series

North Carolina State University, School of Architecture

The School of Architecture at North Carolina State University hired us to create the promotional material for their Fall 2005 lecture series. We were challenged with a limited budget and a massive mailing list. To tackle the challenge, we opted for a large run of postcards in lieu of a small run of posters, which allowed us to reach a much broader audience outside of the campus community. The postcards become interactive posters when linked together to reinforce it as a series, and were designed to create a series of playful combinations. They were a hit! Passersby would rearrange the postcards into different possible formations, proof-positive that they were getting noticed amid all of the other flyers and posters on campus. Attendance at the lectures was also a testament to their success. A collaboration with Cheryl Berkowitz.